AdMob Brings Interactive Video Ads to the iPhone
Video ads are becoming commonplace on the desktop web so it’s not surprising that they have now migrated to the mobile web found on smartphones like the iPhone.
San Mateo-based Ad Mob, which was recently purchased by Google for $750 million, yesterday unveiled its “Interactive Video Ad Unit for iPhone.” The video ads can either play when a user launches an app or when a user chooses to view them.
In either case, the video ads come with what AdMob calls “action buttons.” In addition to stopping and starting the ads, action buttons also allow you to purchase an advertised app, get further information about a product, share video content with friends, or connect to social networking sites — all from within the video ad’s player.
AdMob says that for each video ad, the company creates multiple bitrate encodings of the video files and then dynamically stream the most appropriate file size based on the devices’ EDGE, 3G, or Wi-Fi connection.
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