Leaked AT&T Memo: iPhone 3GS Generated ‘Best Ever Sales Day’
FRIDAY, JUNE 3, 2009 -- MacDailyNews reports viewing an internal AT&T memo that the launch of the iPhone 3GS was "one for the record books."
The memo highlighted six milestones the company had achieved with the 3GS launch.
- Best-ever sales day in our retail stores
- Second-largest traffic day in our retail stores
- Most transactions processed via our IT systems in a single day
- Most upgrade eligibility checks in a single day
- Largest order day in att.com history
- Largest features sales day in att.com history
"On this year's launch day, iPhone sales exceeded sales recorded on 2008's iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days," said the AT&T memo. "In fact, this year we surpassed 2008's launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours." [PAB]
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